Individual Interviews suitable for your site – Analysis Basic

You’ve conducted the selection interviews – informative weren’t they will? It’s the time to put all that information that may be in your head down on paper, and pull all this together to a complete picture.

This article practices on from our previous document which gave tips on how to carry out the interviews themselves. In this article we give you some feasible techniques to make use of whilst examining your interviews, helping mildew your benefits into a thing tangible.

Variety your findings into a lien

After interviews you’ll find that you’ll lots of interesting thoughts and ideas jumping around the head, but likely in zero clear structure. The outcomes will be much easier to understand and convey in front of large audiences if they are purchased into a very clear narration.

The best way to do this to achieve this is to set everything down on paper then sift through the results to produce a final specific story.

Sticky notes & a white-colored board

5. Put all the concepts, ideas and results you found in each interview onto post-it notes (each point should be on its own note).
* Try to avoid long phrases as you’ve got to be able to quickly scan this and know what it refers to, each sticky should simply contain up to 10 words and phrases.
* Please use brief quotes or perhaps simple summaries if they sum up the finding well.
* Squeeze in a number or perhaps an interviewee name for the corner to help you keep track wherever each sticky came from.
* If you interviewed people out of differing groups (for example new and returning customers) patterns will probably be easier to area if you put a symbol on each post-it (or used colour co-ordinated post-its) to show which group they belonged to.

After the selection interviews you’ll understand the common topics that show up through the selection interviews, so progress the post-its around and group them accordingly.

Invest some time with this, you may find the initial groupings alter over time. This could be called an ‘affinity diagram’. An advantage of using post-its is that you can observe the entirety of your results at once, rather than seeing a tiny part over a screen any kind of time one time. Observing the ‘big picture’ will assist you to visualise what’s going on more easily than attempting this kind of visualisation in your mind alone. Another advantage is that post-its give you the overall flexibility to make additional changes to the diagram whenever needed.

Should you be able to, do that on a white-colored board. This has 2 advantages:

* You can actually draw bands around the communities, and add réflexion where required.
* The post-its can easily stick and stay to need all of them (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re building a visual rendering (almost a mind map) of the effect. Once it has the visualized, you will find it’ll produce a lot more perception.

Don’t forget for what reason you had been conducting the interviews

The first article emphasized the need to have a goal once conducting the interviews:

“The aims of interviews are to discover:

2. Users’ needs and goals.
* How users finished tasks on your site (or would do if operation was available).
* What users believe the site presents them (and what more they really want/need). ”

This could act as a handy framework to work with your studies, and should become remembered even though conducting the analysis. Although keep in mind that the beauty of interviews is normally their flexibility so if you experience placing an alternate focus on the results clarifies your results, you can do and so.

Bounce your ideas off somebody else

Stand in the front of your post-its and discuss your findings through with someone (or several people). Encourage problems. You will not be able to answer every question, nevertheless, you will find exactly where gaps within your explanations will be. Talking throughout your findings will help further clarify your ideas, and you’ll appreciate where the breaks are in your overall picture.

You may also get bouncing suggestions off individuals that didn’t attend the interviews useful. Seeing the results with an individual with a completely different perspective from your can make ideas you may not have considered in any other case.

Take your time

You will find the first couple of hours will be stuffed with a madness of posting and grouping post-its, you should then sleep on the end result. You will find the subconscious keeps on working away at the problems, and you will probably well find you wake up with additionally ideas, or when going for a soak in a bath, or on the walk home… There will always be further parts to add, and changes to be created to your affinity diagram.

Growing your results from interviews is like designing a photograph by hand. It takes time and if you speed through the process then the effect is not as it should be. Spend some time over the every stage, you should have been given a phenomenal amount of information to procedure during the interviews, so ensure all sorts of things relevant gets down and a clear total message is able to develop.

In sum

Once that you simply done it just leaves the ‘simple’ couple of:

* Producing whatever adjustments are required to your site
* Producing personas
* Diagnosing problems with your present site
2. Directing new design principles

another one belonging to the thousands of challenges interviews can feed amazingly useful data into . But these “small” challenges might be possible knowing your hard work can pay off arrive go live.

As mentioned in the previous document “interviews are a great way to find specific information about your users”, just remember that more work is needed than expected to take out those excellent results.


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