User Interviews for your website — Analysis Simplified

You’ve conducted the selection interviews – enlightening weren’t they? It’s the time to put all those things information could in your head upon paper, and pull all this together into a complete photo.

This article comes after on from your previous content which provided tips on how to perform the interviews themselves. Below we give you some practical techniques to make use of whilst examining your interviews, helping mould your benefits into something tangible.

Contact form your conclusions into a société

After selection interviews you’ll find that you have lots of interesting thoughts and ideas jumping around your head, but probably in zero clear composition. The results will be better to understand and convey to others if they are purchased into a apparent narration.

The easiest way to do this to achieve this is to put everything down on paper and sift through the results to build a final specific story.

Post-it notes & a white board

5. Put all the concepts, concepts and studies you present in each interview onto post-it notes (each point needs to be on its own note).
* Stay away from long paragraphs as you’ll need to be able to quickly scan it and know very well what it identifies, each sticky should only contain about 10 words and phrases.
* Twenty-four hours a day use short quotes or perhaps simple summaries if they will sum up the finding well.
* Squeeze in a number or an interviewee name for the corner so you can keep track just where each sticky came from.
5. If you interviewed people via differing groups (for model new and returning customers) patterns will probably be easier to area if you set a symbol on each post-it (or used colorway co-ordinated post-its) to show which group that they belonged to.

After the selection interviews you’ll understand the common topics that show up through the selection interviews, so engage the post-its around and group these people accordingly.

Invest some time with this kind of, you may find the original groupings switch over time. Sometimes it is called an ‘affinity diagram’. An advantage of using post-its is that you can observe the entirety of your effects at once, rather than seeing a small part over a screen at any one time. Discovering the ‘big picture’ will let you visualise what is going on more easily than attempting this kind of visualisation in your mind alone. Another advantage is that post-its give you the overall flexibility to make further more changes to your diagram if and when needed.

In case you are able to, do this on a white colored board. It has 2 positive aspects:

* It truly is feasible draw rings around the organizations, and add observation where required.
* The post-its will probably stick and stay to need all of them (rather than deciding to fall to the floor at the most inopportune times).

Essentially you’re making a visual portrayal (almost a mind map) of the final result. Once really visualized, you will discover it’ll make a lot more perception.

Don’t forget for what reason you were conducting the interviews

The first document emphasized the necessity to have an obvious goal the moment conducting the interviews:

“The aims of interviews in order to discover:

2. Users’ needs and goals.
* How users finished tasks on your own site (or would carry out if functionality was available).
* What users think the site provides them (and what more they really want/need). ”

This might act as a handy framework to put on your findings, and should become remembered even though conducting the analysis. Yet keep in mind that beauty of interviews is definitely their versatility so if you experience placing a different focus on the results clarifies your studies, you can do and so.

Bounce your ideas off other people

Stand in the front of your post-its and discuss your findings through with someone (or several people). Encourage concerns. You will not be in a position to answer every question, but you will find just where gaps inside your explanations happen to be. Talking through your findings can even help even more clarify your opinions, and you’ll know where the gaps are inside your overall photo.

You may also locate bouncing strategies off individuals that didn’t enroll in the interviews useful. Witnessing the benefits with someone with a several perspective from your can make ideas you may possibly not have considered in any other case.

Take your time

There is the first couple of several hours will be filled up with a frenzy of posting and collection post-its, you must then rest on the final result. You will find your subconscious keep on implementing the problems, and you might well find you get up with additional ideas, or when going for a soak within a bath, or perhaps on the walk home… There always exists further bits to add, and changes to be created to your affinity diagram.

Producing your conclusions from interviews is like possessing a photograph manually ,. It takes time and if you hurry through the process then the consequence is quite a bit less it should be. Invest some time over the every stage, you should have been given a phenomenal amount info to method during the selection interviews, so ensure all relevant gets down and a clear total message can develop.


Once it’s done it just leaves the ‘simple’ couple of:

* Making whatever changes are was required to your site
5. Producing personas
* Figuring out problems with your existing site
2. Directing fresh design ideas

another one on the thousands of complications interviews may feed amazingly useful info into . Require “small” problems might be made easier knowing the hard work can pay off arrive go live.

As mentioned in the previous document “interviews are a great way to find complex information about your users”, remember more attempt is needed than expected to pull out those fantastic results.


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